Navigating the U.S. Healthcare System is Confusing and Expensive.

The U.S. healthcare system is notoriously difficult to navigate, especially for patients who are unfamiliar with its complexities or lack adequate support.

• Health Literacy Challenges: ~9/10 adults have difficulty understanding and using health information (U.S. Department of Health and Human Services, 2022).
• Insurance Confusion: 40% of Americans find it difficult to understand their health insurance benefits (Health Affairs, 2020).
• Lack of Transparent Pricing: >60% of Americans report that they struggle to understand the cost of healthcare services before receiving care (National Public Radio, 2021).
• Unexpected Medical Bills: Nearly 1/5 Americans have received a surprise medical bill, with many unaware that their healthcare providers were out of network (Kaiser Family Foundation, 2022).
• Rising Costs: The average annual premium for employer-sponsored family health coverage reached $22,221 in 2023, a 5% increase from the previous year (Kaiser Family Foundation, 2023).

With a confusing landscape of insurance plans, providers, and service costs, many individuals find it hard to make informed health decisions.

This difficulty is compounded by a lack of price transparency, leading patients to face unexpected bills for essential services.

A Massive, Growing Opportunity for Health Transparency

 

US Market Size:

• The U.S. healthcare industry is projected to reach $7.2 trillion by 2031, growing at a CAGR of 5.4% from 2021 to 2031 (Allied Market Research, 2022).
• Consumer out-of-pocket healthcare spending exceeded $433 billion in 2022, highlighting the critical need for tools that help patients manage and anticipate costs (CMS, 2023).
• Digital health solutions are surging, with the global digital health market valued at $211 billion in 2022 and expected to grow to $551 billion by 2027 (Deloitte, 2023).

Demand for Cost Transparency

• A study found that 91% of Americans believe it’s important to know the cost of a medical service before receiving it, but only 14% have had access to cost information in advance (Public Agenda, 2021).
• The 2021 Transparency in Coverage Rule and the No Surprises Act reflect policy changes that push for greater cost transparency, but patients still lack accessible tools to take full advantage of these regulations.

Growth Opportunity

• With increasing consumer demand for transparency and the digital transformation of healthcare, SADIE is well-positioned to capture a significant share of this growing market.
• SADIE’s affiliate marketing model taps into a burgeoning market for health-related products and services, which is projected to grow to over $400 billion by 2028 (Grand View Research, 2022).
• The push for patient-centric care and personalized digital solutions aligns perfectly with SADIE’s core offerings, making it a timely and relevant platform.